David is OpFocus’ Founder and CEO. He is a frequent speaker at Salesforce and Salesforce community events around the world, and is a Salesforce MVP.  For four years, David hosted Dashboard Dōjō, which provides recordings of more than forty free training sessions on Salesforce reports and dashboards. After being approached by O’Reilly Media, he wrote the book Mastering Salesforce Reports and Dashboards.

In his early career, David worked in IT and operations for software companies, developing an interest in CRM, marketing automation, and analytics while building out systems, processes, data, and reporting for the business teams he supported. He earned a Masters in Software Engineering and credits a Harvard summer class in database management for opening his eyes to what systems and data could do to support operations. In founding OpFocus in 2006 David took another step toward focusing on business operations, seizing on Salesforce’s vision and never looking back.