Many CMOs, CROs, and COOs that have just joined a new company that has gone through several acquisitions feel the acute pain that their systems are struggling, and think to themselves, “there’s got to be a better way to do this, I know it!” Their tech is preventing them from accessing accurate data to make critical decisions, and the existing team is likely doing such elaborate backflips to get their job done that it would make a Cirque du Soleil performer groan.
The harder question is deciding what approach to take to fix these issues.
Should you start with a comprehensive Acquisition Integration Blueprint that levels up your whole tech stack so it’s best in class and ready for growth? Or is a more GTM Foundations “quick fixes” approach the right way to chip away at the problem?
The answer depends on the complexity and urgency of your situation.
If you’re faced with workarounds outside of your core systems every day and teams are tripping over themselves to get basic execution done, you’re likely desperate for a fix that will get you back into operating condition, STAT.
OpFocus’ GTM Foundations packages are designed for companies experiencing common operational challenges who need to quickly get to a tech and systems baseline that teams can use. These are some drivers we hear when customers come to us asking for the quick fix approach:
You can read more about the common symptoms of how you know your GTM stack is broken.
The GTM foundations approach is intentionally prescriptive and standardized.
Instead of diving deep into redesigning the optimal set of future-state processes that accounts for situations unique to a business, we apply proven best practices to establish a working level outcome, including:
The goal is speed and operability that relieves the pain of today.
An Acquisition Integration Blueprint is appropriate when you want to be much more intentional about designing an outcome that accounts for the nuances and uniqueness of the businesses you’re combining, aligns your teams and processes, and readies your tech stack for growth.
Typical scenarios include:
These engagements require deeper stakeholder discovery and custom solution design.
Do you need a blueprint across merging teams, standardizing processes, streamlining systems, merging and cleaning up data, and establishing trustworthy reporting? Or is the pain from a misaligned tech stack so unbearable that you need experienced operators to quickly get it to baseline?
If your team is saying: "There's got to be a better way to do this" and your biggest challenge is cleaning up years of operational complexity to at least get to a usable level, GTM Foundations is a faster path forward. OpFocus can help fix the foundational building blocks of your revenue engine, from data structure and governance to reporting, automation, and AI readiness. Determine which GTM Foundations package is right for you!
If you're fundamentally redesigning how your business goes to market, and your end state is multiple fully integrated businesses optimally operating as one, then an Acquisition Integration Blueprint engagement is the better fit. Learn about our proven methodology for an Acquisition Integration Blueprint.