When new CROs, CMOs, or heads of Revenue/Marketing Operations join an organization, or there's been an acquisition, there is often an immediate need to reset the foundation to support GTM motions, sales/marketing processes, and reporting. This often involves reviewing the data model, cleaning up data, redefining processes, implementing new models, and identifying and implementing new metrics. For OpFocus, this work is often the first step with a new client, to get the foundation set, to be able to then move on to the more interesting work of supporting GTM initiatives. In this session you’ll hear from three senior marketing and marketing operations leaders who will share their experiences fixing their GTM foundations
Weds Aug 12 1pm ET
