Comments on: 8 Tips for Improving Your Messy Salesforce.com Data http://www.opfocus.com/2009/09/8-tips-for-improving-your-messy-salesforcecom-data/ Optimizing Business Operations Sat, 26 Jun 2010 11:18:59 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ed Mulcahy http://www.opfocus.com/2009/09/8-tips-for-improving-your-messy-salesforcecom-data/comment-page-1/#comment-3 Ed Mulcahy Sat, 12 Sep 2009 02:30:35 +0000 http://www.opfocus.com/?p=334#comment-3 David, Great post! I fully agree with you that without clean data, you can't fully get the most out of your CRM system and other applications that rely on that data. Probably the best way to deal with dirty data is on the prevention side of things. I know that when I have conversations like this with customers of Eloqua, I often suggest that they use Eloqua to help prevent dirty data from entering the CRM in the first place. Similar to your last tip, you can use Eloqua to help normalize data or prevent leads from passing over to Sales if you have a highly optimized lead scoring process. Feel free to check out the following article: http://digitalbodylanguage.blogspot.com/2009/06/is-data-quality-new-black.html Best, Ed David,

Great post! I fully agree with you that without clean data, you can’t fully get the most out of your CRM system and other applications that rely on that data.

Probably the best way to deal with dirty data is on the prevention side of things. I know that when I have conversations like this with customers of Eloqua, I often suggest that they use Eloqua to help prevent dirty data from entering the CRM in the first place.

Similar to your last tip, you can use Eloqua to help normalize data or prevent leads from passing over to Sales if you have a highly optimized lead scoring process. Feel free to check out the following article: http://digitalbodylanguage.blogspot.com/2009/06/is-data-quality-new-black.html

Best,

Ed

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